First, realize that you should have experience BEFORE you represent yourself as a professional narrator who can complete the job. About half of the general population has never listened to an audiobook. If their first experience is bad, they may never come back to the medium.
DO NOT DO A SHORT (up to and including 3-hour duration) BOOK SIMPLY TO GAIN EXPERIENCE! DO NOT RATIONALIZE THESE BOOKS AS “QUICK TO DO”. You should not view these books as on-the-job training or practice work as a narrator.
Most problematic books will be listed as Royalty Share projects, though some purport to pay a low PFH rate. Thousands of short books have been posted by scammers who only care about getting the Audible download codes given to rights holders.
Professional narrators don’t look at audiobooks as a way to make quick cash. We look at them as a career choice, and, as such, I only want my name associated with high quality books. If I wanted or needed to make quick cash, I would do the problem-solving exercise in this article.
Choose books that are in popular genres in the type of portfolio you want to build. Your work defines you as a narrator, and ACX projects will show up on Audible for 7 years. Producers and casting directors look at the number, length, and genres of your titles. If you have a lot of short (under and up to 3 hours) books, they may decide you are not serious about the work or are not capable of completing a longer title. Audio publishers invest a lot of money to acquire the rights to books and must be able to trust a narrator to finish within the deadline.
Before auditioning for a book on ACX or a freelance site like Upwork.com, examine the listing to determine whether it’s a REAL book with REAL prospects of generating sales. The 3 most popular genres are Mystery, Romance, and Sci-fi. Your best bet would be a book in one of those categories with a duration of 6-8 hours. Audible listeners are less likely to use a credit for an audiobook under 6 hours, and you’ll find it more difficult to recoup your ROI on an RS book over 8 hours.
IMPORTANT NOTE: Someone who doesn’t actually hold the audio rights may claim the book on ACX and try to create an audiobook illegally. If you have any doubts about the authenticity of the RH, contact the author or publisher outside of ACX to verify their listing.
Some red flags on book listings that should stop you from even auditioning for one:
- a bestselling book by a well-known, popular author or brand (“For Dummies” series) especially from a Big 5 publisher — If it looks too good to be true, it probably is. Major print publishers have their own audio production channels and haven’t posted books on ACX for auditions. If you see a well-known author’s book, you would do well to contact the author and/or publisher outside of ACX to confirm that the listing is legitimate.
- no Amazon ratings or sales rank. Conversely, an incredibly low sales rank with 50+ Amazon reviews could be a red flag if it is listed as a royalty share book. Most authors of popular books that are selling well would prefer to pay good PFH rates and retain all royalties.
- no ability to Look Inside on Amazon
- audiobook for the title already exists. All editions are usually listed together on the Amazon page for the book.
- audition text contains several poorly written and repetitive paragraphs, possibly in Courier font, that may or may not relate to the book’s title or is just the blurb about the book
- audition text and/or RH’s comments are exactly the same as the sales blurb
- non-fiction titles on a diverse and non-complementary variety of subjects with the same author posted on the same day or within a few days of each other. The covers are usually quite ugly and may just be text. Beware of authors with famous names like “J. D. Rockefeller“. Trust me, the dead Standard Oil baron is not posting a book about goat yoga on ACX! If you click that link, you’ll see almost 300 books on Audible under that name. Look to see how many of them have low or no ratings and poor reviews.
- the same title is posted multiple times
- poor English, grammar, and/or bad punctuation in the description and/or audition text
- RH expects you to buy the book to get the manuscript. Per Section 1 of the ACX Production Standard Terms, the “Rights Holder will provide to Producer the final recordable manuscript for the Audiobook within 3 business days after acceptance of the offer.”
The adage “don’t judge a book by its cover” doesn’t necessarily apply here. Audiobook buyers DO judge a book by its cover, and so should you. Poor cover design can indicate that the author doesn’t expend money for her business, which could mean she won’t pay your PFH rate or do much marketing of an RS title.
The RHs for the types of books listed in the bullet points below do not care whether the audiobook sells. Code scammers spend as little time as possible in creating dreck and hope an unsuspecting narrator would be inclined to do the work because the narrator thinks it’s short and would add to one’s portfolio. Even if the book and author are valid, I still wouldn’t waste my valuable time on it:
- diet books
- essential oils books
- gaming guides
- computer programming guides
- how to books ranging from social media to chicken farming
- summary books of popular titles —These listings are plagiarism because the rights holder isn’t authorized by the author and publisher to repackage and resell the ideas from the original book.
- any short title that has more SEO keywords in the title than actual title
- any title where the rights holder tells you the finished book must run at least 3 hours and asks you to slow your rate of speech and/or add unnecessary silence
- travel guides by unknown authors
- glorified pamphlets with an estimated finished time under an hour
- books where the author comments that they don’t do marketing or otherwise doesn’t expect to make money like a family history or vanity project
- books in the Public Domain —This comment only applies to PD books posted for audition, which is against ACX rules. If you want to do a PD book, you can and should produce it yourself as I discuss in this article and comments.
Note that these are not necessarily mutually exclusive categories!
DO NOT WASTE YOUR TIME AND TALENT on these so-called “books”!
You can find some wonderful, well-written books on ACX, but you need to be careful and intentional about the books for which you audition and perform. If you are uncertain about a book, use the Amazon Look Inside feature to preview its text before you audition. You can even search the Amazon book for certain text that you’d find objectionable, such as sexual or violent content, as discussed in this 1:19 video.
You also can request that the RH send you the manuscript before you audition or before you accept an offer. If it is riddled with grammatical errors, you can ask the RH to send you the edited version. Sometimes they do make mistakes and upload the wrong file.
Other resources on this topic:
- This page in the ACX help section lists legitimate books that do not make good audiobooks.
- The article 4 Keys to Becoming A Successful ACX Audiobook Producer offers a lot of info and links that will help you start and proceed on ACX.
- This article and this one will help you research and evaluate royalty share titles.
- Look in the Downloadable Training options in the Welcome Center and also work with a coach listed on the spreadsheet found on that page.